Mon–Fri, 08:00–18:00 CET After hours: first thing in the next window
Skerry

WRITTEN INBOUND. UNDER FIVE MINUTES.

Someone just filled your form.
We’ll have them on your calendar before you finish the call you’re on.

Skerry is a done-for-you written inbound operator for small B2B teams in Europe. We reply to website-form and inquiry-email leads in under five minutes, in your voice, and book the meeting.

Not a chatbot. Not a phone desk. Not software you still have to run.

€590 / month. One inbox.

Request a written inbound audit In writing. No call. We look at how inbound actually lands today. If it fits, a 14-day pilot on one inbox.
Under 5 min first reply during coverage
Your name on the send
Your calendar for the meeting

01 — THE GAP

You already pay for the click. Then you answer it tonight.

The inquiry is real. A €12k project, a demo, a “can you do this by October.” It hits the form at 11:14. You are on a customer call, in a workshop, or on a site visit. You see it at 16:40. You write a careful reply at 18:10.

They booked someone else at lunch. Or they decided a company that takes half a day is a company that will take half a day once they pay.

This is not a volume problem. A 12-person firm does not need a floor of SDRs. You need the six, fifteen, thirty inbound threads a month that are worth more than a junior hire — answered while the buyer still means it, in a voice that does not sound like a ticket system.

What usually happens instead:

  • The founder is the inbox. The inbox loses.
  • A shared mailbox. Whoever flinches first writes “thanks, let’s find a time” three hours later, with no times.
  • An auto-reply that says you will be in touch. You are not.
  • A tool that drafts something you still have to open, edit, and send — which is the job you did not have time for.

The lead does not experience your workload. They experience the silence.

02 — THE OPERATOR

We sit on the inbound. We write as you. We book the meeting.

Skerry is the person on that inbox you have been meaning to hire and cannot justify as a full-time seat.

When a website form or an inquiry email arrives, we write the first reply in your voice, against your rules: who you take, who you do not, what you sell, what you will not guess. If they are a fit, we offer real times on your calendar and get the meeting held. If they are not, we decline cleanly, or we pass the thread to you with a note.

You keep the relationship. You take the call. You close. We do the minutes where the deal is still warm.

What this is

  • A written operator on one inbound path (form + the inquiry mailbox it lands in)
  • Replies in under five minutes during coverage, Mon–Fri 08:00–18:00 CET
  • Sent as you, from your domain, so the thread lives in your mail
  • Qualification and booking, not “nurture”

What this is not

  • A chatbot or a bubble on the site
  • A phone answering service
  • A CRM, a sequencer, or “AI for your workflow”
  • Support, billing, or existing-customer email
  • Outbound

03 — WHY FIVE MINUTES

Speed-to-lead is not a slogan. It is a measured decay curve. We did not invent it.

We will not quote a close-rate we have not earned. The numbers below are other people’s research. Read them as why the job exists — not as a promise that Skerry multiplies your revenue by the same factor.

You are in the room while they still want the conversation

In 2007, Dr. James Oldroyd’s Lead Response Management study with InsideSales.com (six companies, 15,000+ leads, 100,000+ call attempts) found that the odds of contacting a lead were about 100× higher at five minutes than at thirty, and the odds of qualifying it about 21× higher over the same window. The study measured contact and qualification on phone follow-up. It did not measure close rates. We cite it because the decay is the point: the first half-hour is not like the rest of the week.

Most firms still miss that window, including ones with more people than you

Harvard Business Review, March 2011 — Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads — audited 2,241 US companies. Average first response among those who replied: 42 hours. 23% never replied. Firms that made contact within an hour were nearly 7× more likely to qualify the lead than those who waited one hour more, and more than 60× more likely than those who waited a day.

That audit is old. The behaviour is not. In 2024 Workato submitted demo requests to 114 B2B companies: more than 99% failed to respond within five minutes; only one sent a personalised email in that window; average personalised email took 11 hours 54 minutes; nearly one in five never emailed at all. RevenueHero’s 2024 test of 1,000 B2B SaaS sites (mostly 51–500 employees, larger than our buyers) got 365 replies. Average time among replies, counting auto-acks: 1 day, 5 hours, 17 minutes. 635 never answered.

A five-minute written reply is rare. That is the job.

The reply has to sound like you, or speed works against you

A fast “Thanks for your interest, here’s a link” trains the buyer that you are a queue. We write the actual first email: why you, what happens next, two or three concrete times, or a clean no. The meeting is the output. Not a longer thread.

The founder gets the calendar hold, not another draft to finish

You do not log in to approve every comma after week one (unless you want to). You get: the sent mail in your inbox, the hold on your calendar, a short reason we booked it — or a thread we refused to fake our way through.

Honest limit. Published studies describe contact and qualification odds, mostly on phone, in specific samples. They are not Skerry performance data. We sell a response-time and booking job. We do not sell a 21× revenue claim.

04 — HOW IT WORKS

Four steps. Then it is just the inbox.

  1. Voice and rules — one working day

    We take 8–12 of your sent emails, your site, and a written kickoff. We write down: who you take, deal floor, disqualifiers, words you use, words you do not, what we may offer, what we must send to you. You approve the one-pager before anything goes out.

  2. One inbox, one calendar

    We connect the mailbox the form already writes to (or a dedicated alias that does). We connect the calendar that should hold the meeting. Routing stays yours. We do not rebuild your CRM.

  3. Week one: approve-then-send

    Every draft comes to you first. You edit or release. We learn the last 10% that a style guide misses — the joke you would never make, the prospect you will always take, the one you will not.

  4. We send. You take the meeting.

    After that, we send inside five minutes during coverage. You get the thread and the hold. Anything we should not touch — existing clients, legal, pricing we have not been given, a language we do not cover — is flagged to you, not guessed.

Weekly

A log: received, replied, booked, declined, escalated. Response times. Threads we want you to see. Thirty minutes at the end of the first month to tighten the rules.

05 — PROOF

We will not invent a wall of logos.

Skerry is new. Named clients, when they exist and will stand behind the work, will sit here. Until then we will not rent quotes, counters, or “trusted by.”

What this block will hold, in this order, once it is real

  1. Named companies — only with written permission. Industry and headcount, not a vanity tier list.
  2. Before / after on their inbox — median first-reply time for the 30 days before us vs. the first 30 days with us. Meetings booked from new inbound in those two windows. Their numbers, dated, method in a footnote (mailbox timestamps, not a CRM story).
  3. Two redacted threads — a booked fit and a clean decline. Names and figures stripped. So a visitor can see the writing, not a testimonial adjective.
  4. One founder line, after day 60, attributed — only if they will put their name on it. No “Head of Growth, Series B SaaS.”
  5. The audit artefact — every prospect we run an inbound audit for gets a one-page note: last 10 inquiries, time-to-first-reply, whether a meeting was offered. They can publish that page. We will not.

What we will never put here. Star ratings we did not collect. “2,000+ teams.” Traffic. A press strip. A chatbot satisfaction score.

Proof will be operational: times, threads, names. Not adjectives.

06 — WHO THIS IS FOR

Three buyers we actually mean.

01 · Software

Founder-led vertical software (≈2–12 people)

You get 8–20 demo or “can this do X?” forms a month. You are in product or a customer call when they land. The AE, if there is one, is you. We take the form inbox, ask the two questions you always ask, and put 30 minutes on the calendar you already use. You still run the demo.

02 · Specialist

Specialist firm — studio, consultancy, legal-tech, architecture, implementation

Inbound is a mix: “are you available in Q4,” a referral, a form that is really an RFP. These sit until Monday because they deserve a proper paragraph. We send that paragraph on Thursday at 16:52, with two times or a clear “send the brief, we’ll read it overnight.” You do not wake up to a cold trail.

03 · Industrial

Technical or industrial B2B services (€15k–€80k projects)

The site gets inquiries while you are on a job. A two-day “thanks for your email” reads like a contractor who is already full. We reply as the firm, qualify against capacity and fit, and book a scoping call. We do not quote a job we have not seen. We do not pretend to be on site.

If you are not sure you are one of these

Book the audit. If the inbox is support, or the deal is too small to justify a human-standard first reply, we will say no.

07 — PRICE

One plan. €590 a month.

Skerry / Operator

€590

/ month · billed monthly
one inbound inbox

Included

  • Coverage Mon–Fri, 08:00–18:00 CET
  • First written reply in under five minutes during coverage
  • Website-form leads and inquiry email to that one mailbox
  • Written in your voice, to a rules sheet you approve
  • Qualify in / out against your floor and disqualifiers
  • Book on your calendar (holds you can move)
  • Escalation instead of a guess
  • Week-one approve-then-send, then we send
  • A weekly log: times, booked, declined, escalated
  • One 30-minute rules review each month
  • English
  • EU data handling; DPA on request

Not included

  • Phone, voicemail, or a reception desk
  • A chat widget or anything that lives on your site
  • Outbound, sequences, or “nurture”
  • Existing-customer support, billing, or delivery email
  • A second brand, a second inbox, or a shared catch-all we cannot tell apart
  • After-hours as standard (those wait for 08:00 CET; we do not fake a 23:40 send)
  • Languages other than English, unless we agree in writing
  • CRM rebuilds, enrichment stacks, or reporting theatre
  • Closing the deal

Volume

This plan is for the inbound a 2–25 person firm actually gets. If you are consistently over ~60 new inquiry threads a month, we will tell you on the audit. This is not a contact centre at a flat €590.

After hours and weekends

Queued. First reply in the first minutes of the next coverage window — not “under five minutes” from a Sunday 21:00 form-fill. If you need Saturday, that is a different conversation.

Contract

Month to month after the pilot. Cancel before the next billing date. We hand back the mailbox, the rules sheet, and the log.

Request a written inbound audit If it fits, we start a 14-day pilot on one inbox.

08 — QUESTIONS WORTH ASKING

Questions worth asking

Is this a bot?

No. There is no widget, no chat bubble, and no auto-ack pretending to be a person. Skerry is a written operator on your inbound: we write the reply to your voice and your rules, and we send it as you. We use tools the way any operator does. The product you buy is the reply and the booking, not a model on your site.

Do you send as us?

Yes. From your domain, in your thread, so the buyer is writing to you. The conversation lives in your mailbox. We do not BCC you on a side account and hope you notice the meeting.

What if you say the wrong thing?

Week one is approve-then-send, so the expensive mistakes happen on a draft. After that: a rules sheet, a list of things we will never assert (price we do not have, dates we cannot keep, legal positions), and a hard escalate. If we still get it wrong, we say so in the same thread, in your voice, and we own the correction. You can take over any conversation at any time. We would rather send you a thread than invent a number.

Data / EU — where does the mail go?

We process what we need to write and book: the inquiry, the thread, the calendar holds, the rules sheet. We act as your processor. EU hosting. A DPA on request. We do not sell the data. We do not use your threads to train public models. Access is limited to the operators on your account. When you leave, we return or delete working copies on the timeline in the DPA. We are not your CRM of record — you already have mail and a calendar.

Will they know it wasn’t me?

They will know they got a serious first reply from your company, fast. We write as the firm (or as the named person you choose), in the register you already use. We do not put “sent by Skerry” in the footer. If a buyer asks a question only you can answer, we do not improvise. We book the time or we pass it.

What if we only get three inquiries a month? What if we get eighty?

Three good inquiries at a €5k+ deal size is why this exists — one recovered conversation pays for a long time. Eighty is a different machine. The audit is there to say which side you are on. We will not take a support load and call it inbound.

What hours are “under five minutes,” and what happens to a 21:00 form-fill?

08:00–18:00 CET, Monday to Friday, excluding public holidays in the coverage calendar we agree. A lead at 21:00 gets the first reply at the open of the next window, still written, still in voice — not a night-time robot. If your buyers are only in one country, we can align the window on the audit.

How do you learn our voice, and can we stop this?

We start from your sent mail, not from a brand adjective list. You approve the rules sheet. Week one, you approve each send. Month to month after the 14-day pilot. Stop before the next invoice; we disconnect and give you the log. We do not hold the inbox hostage.

Do we have to get on a call?

No. The audit is written. We reply from hello@getskerry.com with two times that work, or we say no. If a live conversation would help later, we still confirm times by email. Marc does not take inbound calls.

14 DAYS. ONE INBOX.

A two-week pilot. Then €590 a month if you keep us.

We run Skerry on a single inbound mailbox — the one your website form already writes to, or the inquiry address you actually use. Fourteen days. Same coverage: Mon–Fri, 08:00–18:00 CET. Same job: reply in your voice, qualify, book the meeting.

Week 1 — approve-then-send

Every first reply is a draft. You release it, edit it, or kill it. Nothing leaves without you. This is deliberate. The first week is where we catch the things a written kickoff misses. If you want us to send from day one, say so; the default is approve-then-send.

Week 2 — we send

We send inside five minutes during coverage. You still see every thread. You can pull any one back. We lock what week one taught us in writing. No call.

What you give us

Access to one mailbox (or an alias), calendar write for holds, 8–12 sent emails, and the written audit you already did. We do not need your whole Google Workspace.

What you get at day 14

The log (received / replied / booked / declined / escalated, with timestamps). The rules sheet as it stands. A straight recommendation: convert to €590/month, change the rules, or stop.

Convert

If you continue, the next calendar month is €590, month to month, on the same inbox. No annual trap. The approve-then-send switch can stay on for specific thread types (legal, pricing, named accounts) after you convert.

If you stop

We disconnect the same day you say so. You keep the mail, the meetings, and the log. We delete our working copies on the DPA timeline.

What the pilot is not

A free trial of a product. A chatbot test. A second inbox “to be safe” that nobody monitors. We need the real inquiry path or the week is theatre.

Request a written inbound audit The audit decides if a pilot is worth either side’s time.

09 — AUDIT

Write us. Bring the last ten inquiries if you have them.

We will tell you how long those ten actually took, whether a meeting was offered, and whether Skerry is the right operator — or whether you need a hire, a scheduler on the thank-you page, or nothing.

If it fits, we start a 14-day pilot on one inbox. First week can be approve-then-send.

What happens next

We reply to this form ourselves, in writing, with two times that work. No call. Same standard we sell. The mail is the booking.

In writing. No call. We reply the way we would reply for you. If we are slow, do not hire us. No deck. No “discovery” that is a demo in disguise. If we are not a fit, we say so in writing. Or write hello@getskerry.com — same inbox.